sketch x mayfair flower show
Inspired by the annual RHS Chelsea Flower Show, Sketch collaborated with Champagne label Pommery to present their own mini Mayfair Flower Show. Inviting four independent London florists to create transformative, large-scale installations throughout the venue to evoke the British Landscape.
Bacchus PR brought key press and influencers to celebrate with a champagne breakfast reception including Champagne tea cocktails. Guests were welcomed with a wild evocation of an estate entrance’’ left to let nature take its course. The imagined ‘abandoned entrance’ tumbled with unrestrained planting which continued down the stairs in a floral pathway inspired by Midnight in Titania’s Garden. An inverted, meadow hung from the ceiling of the Champagne Pommery Lounge at the heart of Sketch and grassy glades, floral blankets and woodland groves covered every spare inch of the venue.
For the occasion Pierre Gagnaire’s two Michelin starred Library & Lecture Room matched the décor with a floral afternoon tea, a special cocktail and a complete floral tasting menu to compliment both the look and aroma of the new ambience.