cafe royal x malone souliers christmas tree

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We started a conversation between British footwear brand, Malone Souliers and the luxury Hotel Café Royal, to create a special Christmas tree in support of Starlight Children’s Foundation.

The double ceiling height tree was decorated with 150 colourful shoes to celebrate 150 years of the hotel. This marked the beginning of a year long alliance in which Malone Souliers has pledged to raise a minimum of £100,000 for the children’s charity.