- ss’16 - the move to soho
Our creative production team have been lead show-producers for London Fashion Week London Fashion Week since 2009. After twelve amazing, ever-evolving seasons at Somerset House, this September the team undertook the Herculean task of moving the LFW show hub to a car park in Soho. And not just any car park – but the very first purpose built car park in the capital. A listed, fragile and important building – with no power, not heating or cooling, no facilities at all to speak of.
On top of a massive institutional build, and a lot of painting, a beautiful show space was created – with massive film lights, huge mirror panels adorning the roof and a glossy dove-grey floor. Numerous designers such as Peter Pilotto, Gareth Pugh and David Koma chose to show their SS’16 collection in the new space. This short film highlights the shows produced by our team, both in the car park and elsewhere, during the SS’16 season.